Google Ads Management in London | LeadVine
Google Ads Management built for local businesses in London. More leads. Monthly rolling contracts. No lock-in.
Growing businesses in London since day one
London is the most competitive and expensive Google Ads market in the UK for home services. Cost-per-clicks for plumbing, HVAC, and roofing keywords can be two to three times higher than in regional cities. But job values are also significantly higher — a boiler installation in Kensington or a roof repair in Richmond justifies a larger cost per lead than the same job elsewhere.
Running Google Ads profitably in London requires a level of precision that most generalist agencies miss. We segment campaigns by inner and outer London zones, by property type where relevant, and by search intent. Emergency searches need different treatment from planned project searches. Getting this structure right is the difference between a campaign that drains budget and one that builds a consistent lead pipeline.
How it works
Discovery and strategy
We start with a call to understand your business, your services, your margins, and what a good lead looks like. We then do keyword research, competitor analysis, and build a campaign strategy — before we touch a single ad.
Campaign build
We build your campaigns from scratch inside your own Google Ads account. Tightly themed ad groups, compelling ad copy, location targeting, ad extensions, negative keyword lists, and conversion tracking — everything set up correctly from day one.
Launch and early optimisation
Campaigns go live within 5–7 business days. We monitor closely in the first two weeks, making rapid adjustments based on early data. Most clients see their first leads within 2–4 weeks of launch.
Monthly management and reporting
Every month we review performance, cut wasted spend on underperforming keywords, test new ad copy, and scale what is working. You receive a clear monthly report showing spend, leads, cost per lead, and what we did to improve performance.
Common questions about Google Ads Management in London
Is Google Ads worth it for a London trades business given the high CPCs?
Yes, but only if the campaign is built correctly. High CPCs in London filter out poorly optimised campaigns. With proper structure, negative keyword management, and landing pages built to convert, London campaigns consistently deliver strong ROI because the job values back it up.
What budget do I need for Google Ads in London?
We recommend a minimum ad spend of £1,500–£2,500 per month for London depending on your trade and target zones. Central and south-west London require higher budgets. We advise on the right number for your specific area and service mix on our initial call.
Can you target specific London boroughs?
Yes, and we strongly recommend it. A plumber based in Wandsworth should not be paying for clicks from Enfield. We structure campaigns around your actual service area — specific boroughs, postcodes, or a radius from your base.