Google Ads Management for Home Services Businesses
We build and manage Google Ads campaigns that generate qualified leads for HVAC, roofing, plumbing, and trades businesses. No set and forget — active monthly management from specialists who know your market.
What's Included
Full Google Ads account setup
Campaign structure, ad groups, keywords, extensions — built in your account
Conversion tracking
Every call and form submission tracked back to the keyword and ad that drove it
Dedicated landing pages
Purpose-built pages for paid traffic — not your homepage
Keyword research and negative lists
Full research plus ongoing negative keyword management to eliminate wasted spend
Ad copywriting and testing
We write your ads and run structured tests to improve click-through rates
Location and audience targeting
Precise targeting by postcode, borough, or radius — only pay for relevant clicks
Weekly performance monitoring
Active campaign oversight — not a set-and-forget operation
Monthly report and strategy review
Clear reporting on spend, leads, cost per lead, and recommendations
How It Works
Discovery and strategy
We start with a call to understand your business, your services, your margins, and what a good lead looks like. We then do keyword research, competitor analysis, and build a campaign strategy — before we touch a single ad.
Campaign build
We build your campaigns from scratch inside your own Google Ads account. Tightly themed ad groups, compelling ad copy, location targeting, ad extensions, negative keyword lists, and conversion tracking — everything set up correctly from day one.
Launch and early optimisation
Campaigns go live within 5–7 business days. We monitor closely in the first two weeks, making rapid adjustments based on early data. Most clients see their first leads within 2–4 weeks of launch.
Monthly management and reporting
Every month we review performance, cut wasted spend on underperforming keywords, test new ad copy, and scale what is working. You receive a clear monthly report showing spend, leads, cost per lead, and what we did to improve performance.
Who It's For
Google Ads management is built for home services businesses that need leads now — not in six months. If you have the capacity to take on more work and the margin to invest in paid search, this is the fastest way to fill your pipeline.
You are running a trade or home services business in England or Ireland — HVAC, roofing, plumbing, electrical, drainage, landscaping — and you want a consistent, predictable stream of qualified enquiries. You are not interested in impressions, reach, or brand awareness. You want the phone to ring.
Google Ads works best for businesses with clear service offerings, a defined geographic area, and job values that support the cost per lead. If that is you, it is the most direct route from marketing investment to booked work.
Management fee from €400/mo — excludes your Google Ads spend, which goes directly to Google. No setup fees. Month-to-month.
Get a Free QuoteFrequently Asked Questions
How long before I see leads from Google Ads?
Most clients see their first leads within 2–4 weeks of going live. Google Ads delivers results faster than any other channel — once the campaign is built and tracking is in place, you are paying to appear at the top of search results immediately. The first two weeks are about gathering data and making rapid adjustments. By week four, the campaign is typically hitting its stride.
Do I own the Google Ads account?
Yes. The account belongs to you from day one. We build the campaigns inside your own Google Ads account, so if you ever leave, you keep the full campaign history, keyword data, and conversion tracking. We do not hold anything hostage.
What Google Ads budget do I need?
The right budget depends on your trade, your location, and how competitive the market is. For most home services businesses in England and Ireland, we recommend a minimum ad spend of €600–€1,500 per month, separate from our management fee. We will give you a specific recommendation during our strategy call based on actual search volume and CPC data for your area. We never recommend a budget we cannot justify with numbers.
What is the difference between managing Google Ads yourself and hiring LeadVine?
Most business owners who run their own Google Ads end up with a campaign that spends money but does not convert — wrong keywords, no negative keywords, generic ads, weak landing pages, no conversion tracking. We build campaigns with the full structure that drives results: tightly themed ad groups, dedicated landing pages, call tracking, and ongoing weekly optimisation. The management fee pays for itself in wasted spend reduction alone in most cases.