Insights
Practical tips, real numbers, and no-nonsense advice for HVAC, roofing, plumbing, and trades businesses looking to grow.
Most Irish tradespeople think "paying to be at the top of Google" is one thing. It's actually three completely different products. Here's exactly what each one is, what it costs, and what you genuinely can't buy your way into.
Generic Google Ads campaigns bleed money for tradespeople. Here's why trades-specific campaign structure, the right match types, call-only ads, and local targeting are what actually generate leads.
Word-of-mouth alone won't scale your trade business. Here's how SEO, Google Business Profile, and Google Ads work together — and why combining all three typically delivers 3–5× more monthly enquiries.
The most common question we get from new clients. Here's a plain-English breakdown of Google Ads costs for tradespeople in Ireland and the UK — with realistic lead projections at each budget level.
Most trade businesses set up their Google Business Profile once and forget it. The ones that actively manage it consistently appear in the top three map positions — here's exactly what they do differently.
Dylex Drainage & Plumbing
