Shower repair and parts

Dublin Shower Repair: a website that matches the reviews

Client
Dublin Shower Repair
Published
23 Oct 2026
Services
Website · SEO
Dublin Shower Repair: a website that matches the reviews

Words on the main pages

1,029 8,616

Words on the main pages

1,029 8,616

8.4x more

Photos on those pages

0 36

From none

Parts on one shop page

16 46

2.9x more

Call tracking numbers

0 3

From none

First thing on screen, mobile

4.3x faster

Before4.7s
After1.1s

The business

Dublin Shower Repair fixes and replaces electric showers across Dublin, mostly Triton, Mira and Aqualisa, from a base in Dublin 5. It also runs an online shop that posts spare parts all over Ireland. Customers rate it 5.0 from 208 Google reviews and 4.9 on Trustpilot.

The reviews were already there. What the business needed was a website that matched them, and a shop that made it easy to buy the right part. The new site went live on 16 October 2026, and the first shop order came in about two hours later.

The morning the old site went down

Two days before launch, at 07:52 on 15 October, the old WordPress site started showing "There has been a critical error on this website" on every page that was not already saved in its cache. The shop was going down with it.

The cause was a WooCommerce add-on that had fallen behind a plugin it depended on, after that plugin updated itself overnight. Nobody had touched the site. That is how these sites tend to break: one plugin moves, another one does not, and the website pays for it.

We found the add-on by name in the host's error log, switched that one off, and had every page loading again by about 09:00, around an hour after it started. A full backup of the old site and its shop had already been taken two days earlier, so nothing was ever at risk.

The new site has no plugins to fall out of step with each other. The pages are built ahead of time and served from Vercel, and Shopify runs the basket and keeps itself up to date.

The new website

A homepage that says what to do next

The first screen says what the business does and how fast: "Your shower fixed or replaced, same or next day." Under it are a call button, a WhatsApp button and the 5.0 rating from Google. Further down there is a short quiz that points people to the right page, and four cards that answer what people ring to ask, prices included: repairs from about 100 euro with the part, and a new electric shower from 450 euro supplied and fitted.

Homepage, Mobile

Before

Old Dublin Shower Repair homepage on mobile

After

New Dublin Shower Repair homepage on mobile: headline, call button, WhatsApp button and 5.0 from Google reviews

Homepage, Desktop

Before

Old Dublin Shower Repair homepage on desktop

After

New Dublin Shower Repair homepage on desktop

Service pages with something to say

The repair and replacement pages run to about 1,150 words each, with photos, prices, what is included and the questions people actually ask. Across the 12 main pages there are 8,616 words and 36 photos. Raheny, Coolock and Donaghmede each have their own page, with a local photo and a street map.

Shower repair page, Desktop

Before

Old shower repair page

After

New electric shower repair page with price and call button

A shop built around the shower you own

Someone with a broken Triton T90SR does not care which part is most popular. They want the part that fits. All 46 parts now sit on one page, with filters for brand and part type, search by name or part number, and a "find parts for my shower" route that starts from the brand and then the model.

Every part card shows the brand, the part number, which model it fits, the price and whether it is in stock. All 22 sale parts keep their was and now prices. 23 part photos were cleaned up into sharp cut-outs on white. Checkout runs on Shopify, so customers can pay by card, Apple Pay, Google Pay or Shop Pay, and the business sees every order on its phone.

Spare parts shop, Desktop

Before

Old spare parts shop

After

New spare parts shop with brand tabs, filters and search

Showers on their own shelf

The 34 showers that are supplied and fitted now have their own page, grouped by brand, newest first, with the years each model was made and a "Book a fitting" button on every card. Each model page has the right photo, checked by eye, and 20 of them have a gallery of extra photos.

A brand, not just a name

A new logo, a shower head mark with "Repairs, Parts, Showers" under the name, in the header and the footer. Brand colours across the site, photos that match them, and a call button in the header on every page.

Everything the business has now

This is the full list of what Dublin Shower Repair has today that it did not have before we started.

On the website

16 fixed

  • Fixed: A new website, live 16 October 2026
  • Fixed: A logo and brand colours
  • Fixed: A call button in the header on every page
  • Fixed: A call, WhatsApp and quote bar on phones
  • Fixed: A WhatsApp button on every page
  • Fixed: A quiz that sends people to the right page
  • Fixed: Google reviews on the page, updating by themselves
  • Fixed: The Trustpilot score beside them
  • Fixed: Price cards for repairs and new showers
  • Fixed: Full repair and replacement pages
  • Fixed: A troubleshooting guide
  • Fixed: Pages for Raheny, Coolock and Donaghmede, with street maps
  • Fixed: A showers catalogue with 34 model pages
  • Fixed: A "Book a fitting" form
  • Fixed: Photo galleries on 20 shower pages
  • Fixed: New search titles and descriptions on 62 pages

In the shop

9 fixed

  • Fixed: 46 parts on one page
  • Fixed: Filters by brand and part type
  • Fixed: Search by name or part number
  • Fixed: Find parts for my shower, by brand and model
  • Fixed: Was and now prices on all 22 sale parts
  • Fixed: 23 part photos as clean cut-outs on white
  • Fixed: Card, Apple Pay, Google Pay and Shop Pay
  • Fixed: New order alerts on the phone
  • Fixed: Terms and refund policy pages

Behind the scenes

11 fixed

  • Fixed: Three call tracking numbers: website, Google listing and Google Ads
  • Fixed: The tracking number on the Google listing
  • Fixed: Quote forms, call taps and WhatsApp taps counted as leads
  • Fixed: Shop sales reported back to Google Ads
  • Fixed: Every old part address kept, so rankings and ads still land
  • Fixed: Old addresses redirected to their new pages
  • Fixed: A sitemap sent to Google on launch day
  • Fixed: Visitor counts that do not depend on the cookie banner
  • Fixed: A daily check that the quote form still works
  • Fixed: A client portal with every document we have written
  • Fixed: Hosting that keeps itself up to date, with no plugins to break

Speed

Measured with Google's page speed test on 23 October 2026, a week after launch, the homepage puts something on screen in 1.1 seconds on a phone. The old site took 4.7 seconds. The new one scores 100 for SEO, 97 for accessibility and 89 for performance on mobile.

That is a single lab run, and lab tests are not what real visitors experience. Google ranks on field data from real Chrome users, which takes about 28 days of traffic to build up.

What we are measuring next

The site has been live for a week. From here we watch the calls on each tracking number, WhatsApp messages, quote requests, shop orders, and where the repair, replacement and area pages rank. We will put those numbers on this page when they exist.

Words on the main pages: 1,029 → 8,616

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